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AI support desk for Shopify brands

Every brand’s inbox, answered.

Elfhand reads each brand’s support mailbox, looks up the Shopify order and drafts the reply in that brand’s voice and email template. You set a rule for each kind of email. Simple ones go out on their own. Anything risky waits for a person.

Zoho Mail todayForwarding from any providerMicrosoft 365 and Gmail coming

Product preview: a shared inbox for four fictional brands. New emails are sorted into sections such as Where’s my order or Refund, each with a rule such as AI sends, Approve first or Human only. The selected email shows the Shopify order and a draft reply.

Built for Shopify brands and the agencies that run them.

20sections

Every email, sorted

Each email lands in one of 20 sections, in 6 groups.

4rules

A rule per section

AI sends, Approve first, Human only or File silently.

3min

Undo on every AI send

Each AI reply waits 3 minutes. One click stops it.

0

Risky replies sent by AI alone

Refunds, cancellations, chargebacks and legal always go to a person.

(01)How it works

From inbox to answer in four steps.

Connect once per brand. Elfhand sorts every email, follows the rule you set for its section and keeps anything risky in front of a person.

  1. 01

    Connect the mailbox and Shopify

    Connect each brand's support mailbox and its Shopify store. Zoho Mail today, forwarding from any provider. Microsoft 365 and Gmail are coming.

  2. 02

    Sorted into 20 sections

    Elfhand reads every email and files it into one of 20 sections. Spam, auto-replies and Shopify notices are filtered before any AI sees them.

  3. 03

    A rule per section

    Pick what happens for each section: AI sends, Approve first, Human only or File silently. Risky sections are locked to a person.

  4. 04

    Replies in your brand

    Replies go out in the brand's voice and email template. Everything a person handles becomes a ticket on the board.

Start safe, then hand over.

Nothing goes out on day one. You judge Elfhand on your own past emails, approve every draft for two weeks, then let it send a quarter of eligible replies before all of them.

  1. Before go-liveReplay 50 past emailsSee what it would have written. Nothing is sent.
  2. Weeks 1–2Approve firstEvery draft waits for a person to send it.
  3. ThenAI sends 25%A quarter of eligible replies go out on their own.
  4. ThenAI sends 100%All eligible replies, with the 3-minute undo.

(02)Sections & rules

Twenty sections. One rule for each.

Every customer section starts on Approve first. Below are the rules we recommend once you’ve rolled out. Change any section that isn’t locked.

  • AI sends

    The reply goes out on its own once every guardrail passes. You get 3 minutes to undo it.

  • Approve first

    AI writes the draft. A person reads it, edits if needed and sends.

  • Human only

    No AI reply. It goes straight to your team with the order attached.

  • File silently

    Filed out of the way. Never answered, never counted.

Orders & delivery

5 sections
  • Where's my orderAI sends
  • Shipping problemApprove first
  • Damaged, wrong or missingApprove first
  • Order changeApprove first
  • CancellationApprove first

Returns & money

5 sections
  • Return or exchangeApprove first
  • RefundApprove first
  • Chargeback & disputeHuman only
  • Payment & billingApprove first
  • Discount & promoApprove first

Product & account

4 sections
  • Product questionAI sends
  • Product issueApprove first
  • SubscriptionApprove first
  • General inquiryApprove first

Relationship

2 sections
  • Feedback & reviewAI sends
  • PartnershipApprove first

Risk

1 section
  • Legal & dataHuman only

Non-customer

3 sections
  • Shopify mailsFile silently
  • Supplier & carrierFile silently
  • SpamFile silently

Locked sections. Cancellation, Refund, Chargeback & dispute and Legal & data are never sent by AI alone, whatever the rule. You can make them stricter, never looser.

(03)Board & team

What a person handles, on one board.

Every email that needs a person becomes a ticket. Seven columns, from New to Resolved, across every brand or one at a time.

  • One owner, one priority

    Assign each ticket to a person and set Urgent, High, Normal or Low. Nothing sits in a shared pile.

  • SLA timers

    Each section has its own reply-time target. The timer shows how long is left, and stops counting while you wait on the customer or a supplier.

  • Collision detection

    If a teammate is already replying, you see it before you start typing.

(04)For agencies

Run every client’s inbox. Show each client only theirs.

  • One main dashboard

    Every brand you run in one view: open tickets, approvals waiting and reply times.

  • A dashboard per brand

    Each brand has its own inbox, rules, voice and email template.

  • Client viewers

    Give a client read-only access to their own brand. They never see your costs or other brands.

(05)Email studio

Replies that look like the brand sent them.

Every reply goes out in the brand’s own email template, not a plain-text help-desk message.

  • Brand kit

    Logo, colors, fonts and sign-off, set once per brand.

  • Blocks

    Header, order summary, tracking button, notes and footer.

  • A template per section

    A refund reply can look different from a tracking update.

  • Live preview and test send

    See it on desktop and mobile, then send a test to your own inbox.

(06)Pricing

Choose how much you hand over.

Three plans, priced in US dollars. We set you up on a call, so you start on the plan that fits your volume.

Autopilot

AI answers shipping, order-status and product questions.

$49.99/month

1,000 AI conversations included.

Then $0.10 each.

  • AI sends on order-status, shipping and product questions
  • Every email still sorted into the 20 sections
  • Replies in your brand's email template
  • 3-minute undo on every AI send
Book a call

Copilot

Recommended

AI drafts, your team approves.

$0.35per inquiry

$149/month minimum.

  • Drafts for every customer section
  • Your team approves, edits and sends
  • Ticket board with owners, priority and SLA timers
  • Safe rollout from replay to AI sends
Book a call

Managed

Our team runs your inbox with AI.

$1.25per inquiry

$1.00 per inquiry on a 12-month plan.

$500/month minimum.

  • Our team reviews and sends for you
  • Locked sections still handled by a person
  • Your dashboards and client viewers stay open to you
  • Same rules, template and guardrails
Book a call

What counts as an inquiry

One inquiry is one customer thread, however many emails go back and forth. Spam, Shopify and PayPal system mail and auto-replies are never counted.

(07)Security & guardrails

Careful by default. Strict where it counts.

Customer mail and order data stay inside your workspace. The AI only sends when the rule allows it and every check passes.

Scoped per workspace, on the server

Every request is checked on the server against your workspace and the brands you may see. One brand's mail never shows up in another's.

Keys encrypted

Mailbox and store credentials are encrypted before they are stored.

People decide the risky ones

Refunds, cancellations, chargebacks and legal mail always need a person. Agents can't send those. Only admins and owners can. Client viewers can't send anything.

Guardrails on every AI send

  • Sends only when the section's rule is AI sends and every check passes
  • Waits for a person when the AI isn't fully sure, or the customer is upset
  • Order replies only when the order is found and the sender placed it
  • Never claims a refund or cancellation has happened
  • Disputes, legal threats and fraud claims go straight to a person
  • No more than 3 AI replies in one thread, and a daily cap
  • A 3-minute undo window on every AI send

(08)FAQ

Questions, answered.

Which mailboxes does it work with?

Zoho Mail today, plus forwarding from any provider. Microsoft 365 and Gmail are coming.

Will the AI send something we didn't approve?

Only in sections you set to AI sends, and only when every guardrail passes. Each AI reply waits 3 minutes so you can undo it. Refunds, cancellations, chargebacks and legal mail are locked and never sent by AI alone.

How do we roll it out safely?

Elfhand first replays 50 of your past emails so you can judge its answers. Then every draft waits for approval for two weeks. Then 25% of eligible replies send on their own, then 100%.

What counts as an inquiry?

One customer thread, however many emails go back and forth. Spam, Shopify and PayPal system mail and auto-replies are never counted.

Can our clients see their own results?

Yes. Add them as client viewers. They get read-only access to their own brand and never see your costs or other brands.

Will replies look like they came from the brand?

Yes. Each brand has a brand kit and a template per section, built in the email studio. Preview it, send a test, then use it for every reply.

See it on your own inbox. Book a call.

We’ll look at your mailbox, the sections you get most and the rules you’d start with.